People are more likely to visit, shop and spend time downtown when public spaces feel safe, attractive and welcoming. The physical design of the downtown can play an important role in creating that environment.

April Jeffs will advocate for improved downtown lighting and ensure public safety is considered when designing and improving municipal spaces. Better lighting, thoughtful design, and well-maintained public areas can make streets more comfortable for pedestrians, support downtown businesses, and encourage residents to stay downtown after work and into the evening.

A thriving downtown needs a strong and diverse business community. Welland should actively look for ways to attract entrepreneurs, start-ups, and established businesses that can bring new jobs, services, and activity into the city’s core.

April Jeffs will pursue partnerships with post-secondary institutions, business incubators and other economic development organizations to encourage private businesses and entrepreneurs to locate downtown. She will also work to streamline municipal approval processes for downtown investment, making it easier for businesses to open, expand and invest in vacant or underused properties.

Welland’s festivals and outdoor events bring thousands of people together and demonstrate what is possible when public spaces are active and full of life. Downtown revitalization should build on that success while creating more reasons for residents to visit year-round.

April Jeffs will support Welland’s established festivals and outdoor events while encouraging smaller, more frequent downtown activations. Markets, community events, cultural activities and other programming can create consistent foot traffic and complement the businesses already operating in the area.

Downtown Welland needs an identity that celebrates what makes it unique and gives residents and visitors a reason to experience it. Revitalization is not only about physical improvements; it is also about changing how people see and experience the downtown.

April Jeffs will work to develop and promote a stronger Downtown Welland brand built around the idea that there is something for everyone to experience and enjoy. Through coordinated tourism promotion across traditional and social media, local businesses, festivals, and community organizations, Welland can better showcase the restaurants, shops, events, public spaces, and community organizations already contributing to the downtown.